About Heritage Chevrolet

Proud to Be Carter Myers Automotive
Heritage Chevrolet was established in 1982 as a proud part of Carter Myers Automotive. CMA is a fourth generation family and employee-owned business. Our company originated in 1902 as Stockdell-Myers Hardware Store located in downtown Petersburg, Virginia. The hardware store was liquidated and reincorporated in 1924 as Petersburg Motor Company, Inc. with H. Carter Myers serving as President.

When the stock market crashed and the Great Depression took hold, Elizabeth Myers, a Northwestern Insurance representative and Carter Myers sister, purchased company shares in order to give the company a cash infusion. After his death in 1934 his son, H. Carter Myers, Jr. took over as President. Carter Jr. kept the business going with the help of his aunt who continued to purchase shares. At one point she owned 75% of the business. Carter Jr. took a leave of absence to serve in the US Navy during World War II and returned to CMA in 1945. CMA saw substantial growth over the next 2 decades under his leadership.

CURRENT LEADERSHIP

H. Carter Myers III, grandson of the founder, joined the company after graduating from the University of Virginia's McIntire School of Commerce in 1965. He was elected President in 1974 and is now our Executive Chairman. He has been very active in the automotive industry, serving as Virginia Automotive Dealers Association (VADA) President in 1995 and as Chair of the National Automobile Dealers Association (NADA) in 2002. He was named TIME magazine's 2011 Virginia Dealer of the Year. Mr. Myers was honored with the AIADA Lifetime Achievement Award in 2016.

Liza Myers Borches became the 4th generation of the Myers family to join CMA team in 2003. She graduated from the University of Virginia McIntire School of Commerce in 1997 and worked with American Honda for almost seven years before joining CMA. In 2009 she became the first 4th generation dealer to be on the board of the Virginia Automobile Dealers Association. Also in 2009, Liza received a Salute to Dealers Award for her contributions to the Central Virginia community. In 2011 Liza was presented with The Athena Award, an international honor awarded to women who excel in business and philanthropy. In 2013, Liza was named one of the auto industry's "40 Under 40 Up and Coming Retailers." In 2015, Virginia Governor Terry McAuliffe appointed Liza to the Virginia Motor Vehicle Dealer Board. Liza serves as President and Chief Executive Officer of all Carter Myers Automotive businesses. 

Jay Burchell, Managing Partner and General Manager of Heritage Chevrolet, joined CMA in 1988. Under his leadership, Heritage and many of our Chevrolet associates have earned multiple General Motors Mark of Excellence Awards. Jay has served on the Virginia Automobile Dealers Association board for many years and was VADA's 2014-2015 Chairman. Jay has been nominated as TIME Magazine's 2017 Virginia Dealer of the Year.  

We now have 13 dealerships serving Central Virginia. In the Richmond area we have Colonial Honda, Colonial Kia, Heritage Chevrolet, and Colonial Hyundai (soon to come is Colonial Subaru!). In Charlottesville we operate Colonial Auto Center, Colonial Nissan and Volvo of Charlottesville. In Staunton we have Valley Chrysler Dodge Jeep RAM, Valley Honda, Valley Nissan, Valley Subaru and Valley Volkswagen.

After more than 90 years in the automotive industry, our family's traditional values of integrity, respect and customer service are still the hallmarks by which we do business. Our 12 dealerships, 15 franchises, and 500+ employee-owners are committed to customer satisfaction. With a variety of products, a huge selection and financing that fits, we are here to meet your needs.

If you have any questions or suggestions about how we can better serve our community, please contact Heritage Chevrolet GM, Jay Burchell: jburchell@heritagechevrolet.com.

Contact

Heritage Chevrolet

12420 Jefferson Davis Hwy
Hours & Directions Chester, VA 23831

  • Sales: (888) 407-6261
  • Service: (888) 439-1016
  • Parts: (800) 523-6137

Hours

  • Monday 8:00am - 8:00pm
  • Tuesday 8:00am - 8:00pm
  • Wednesday 8:00am - 8:00pm
  • Thursday 8:00am - 8:00pm
  • Friday 8:00am - 8:00pm
  • Saturday 9:00am - 7:00pm
  • Sunday Closed

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